Who We Are

Traci is a former business exec turned restaurateur, who epitomizes the Asian American food experience in lifestyle and culture. A first-generation daughter to Vietnamese immigrants who settled in Houston, she grew up in a tight knit family where eating was a focal bonding experience. Her favorite memories are learning recipes from her mother and aunt, taste testing dishes and lively dinner conversations with her sisters and cousins. As a successful professional, her foodie spirit grew with each experience dining out along with obsessive experimenting in the kitchen. Traci would often wake up in the wee morning hours to brainstorm recipes, research restaurants and read food stories. During one of these sessions the idea of a fast casual Vietnamese concept made a powerful impression.